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Customer Segmentation using Unsupervised Machine Learning Algorithms- RFM - Kmeans Clustering

Algorithms used-

  • Meanshift
  • DBScan
  • Agglomerative Clustering
  • K-means Clustering

RFM Analysis is used to rank the Customers as - Highly Visited, Regular, Occasionally Visited & New Customer

Framework = Streamlit or their Github

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